Coinbase appoints former Snap India head as Senior Director for Market Expansion
- ByStartupStory | May 2, 2022
Coinbase has appointed Durgesh Kaushik, the former head of Snap India, as the company plans to expand its reach in emerging markets, including India. Kaushik will be joining Coinbase as Senior Director for Market Expansion, and his main responsibility will involve helping the company with its launch in India and several other markets in Africa, Europe, the Middle East, the Americas, and the Asia Pacific region.
Coinbase stated that Kaushik would be joining the firm on May 9.
Nana Murugesan, who holds post of VP of International Business Development and Partnerships at Coinbase, commenting on the recent development, said “We’re excited to confirm that Durgesh Kaushik will be joining Coinbase on May 9 as our Senior Director for Market Expansion”.
He further added that Kaushik’s appointment to this global leadership role is an important step toward Coinabase’s entry into India and its mission to increase economic freedom around the world. “Beyond his initial focus on our India launch, Durgesh will draw from his extensive experience to also support our entry into other markets in APAC, EMEA, and the Americas as laid out in our recent blog post on our global expansion strategy,” said Murugesan.
Kaushik has previously worked at firms including Facebook and Dunzo. Under his leadership, Snap grew its monthly active user base in India to nearly 130 million, according to mobile insight firm Data.ai, up from about 30 million when Kaushik joined the company in April of 2019. He was tasked to help the social media platform grow to 100 million users by Q1 or Q2 2021, according to an executive who has engaged with Snap officials. Kaushik announced his departure from Snap in April 2022.
The appointment of Kaushik also comes at a time when Coinbase is trying its best to make its eponymous cryptocurrency exchange service operational in India. The publicly listed firm announced the launch of Coinbase in India to much fanfare in April last month.
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