BabyOrgano Raises ₹20 Crore to Boost Product Innovation and Scale Operations
- ByStartupStory | November 5, 2025
BabyOrgano, a leading Ayurvedic wellness brand for children, has raised ₹20 crore (approximately $2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc. The capital infusion will be used to enhance product development, expand the distribution network, and ramp up marketing efforts to strengthen brand presence across India.
Founded in 2020 by Riddhi and Ripul Sharma, BabyOrgano specializes in natural and Ayurvedic healthcare products geared towards children up to 15 years old. The company offers a wide range of over-the-counter products addressing everyday child health needs, including immune-support supplements and daily wellness items. Their product line includes Baalprashan Swarnaprashan Drops, Cold Relief Roll-On, Cough Syrup, Sitopaladi Churna, Chocovita Milk Mix, and Ayurvedic gummies.
Trusted by over one million parents, BabyOrgano reports a strong repeat purchase rate of over 40%, highlighting customer satisfaction and brand loyalty. The company operates through online sales platforms and retail channels, with ongoing efforts to enhance supply chain and operational scalability.
The infusion of funds will enable BabyOrgano to focus on product innovation, strengthen its presence in existing and new markets, and improve processes to meet growing demand. The brand competes with other reputed players in the kids’ Ayurvedic and natural wellness space such as Mamaearth (kids range), The Moms Co., Chicco (natural line), Mother Sparsh, Dabur (kids Ayurvedic range), Himalaya BabyCare, and Kapiva Kids.
In summary, BabyOrgano’s ₹20 crore pre-Series A funding spearheaded by RPSG Capital Ventures serves as a catalyst to accelerate innovation and growth, reinforcing its mission to offer safe, natural, and effective Ayurvedic care products for children nationwide.
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