AI-powered Social Media

TikTok Unveils AI Chatbot ‘Lead Genie’ to Boost Business Growth through Faster Customer Engagement

• ByStartupStory     |    November 11, 2025

TikTok has launched a new AI-powered chatbot called TikTok Lead Genie, designed to help businesses enhance their growth by automating responses to direct messages and improving lead generation. Integrated into TikTok’s Business Suite messaging platform, Lead Genie aims at transforming conversations into higher conversion rates and more efficient customer management.

Data from TikTok reveals that businesses responding to customer messages within three minutes experience a 2.2-fold increase in conversion rates. The AI chatbot enables businesses to maintain this high responsiveness 24/7, engaging users instantly with natural, human-like communication. This capability significantly reduces manual workload and helps smaller businesses scale customer engagement effectively without manual intervention.

An early adopter in Vietnam, DrHoat—a segment of the aesthetics group Saigon Star—saw remarkable results after deploying Lead Genie, including an 80% reduction in cost per lead, saving approximately 300 man-hours daily and generating over $23,000 in daily revenue. These outcomes demonstrate Lead Genie’s potential to drive digital transformation and revenue growth by streamlining customer interactions.

Businesses can customize Lead Genie by uploading detailed information to build a tailored knowledge base, making the chatbot smarter and better at qualifying leads. When paired with TikTok’s Lead Optimization Goal, the chatbot not only automates responses but also analyzes interaction data to enhance targeting and campaign effectiveness.

TikTok’s Global Head of Content and Service Ads Product, Tao Baecklund, emphasized that the chatbot helps businesses attract higher-quality leads faster while optimizing advertising spend by focusing efforts on the most relevant audiences. The continuous learning nature of the AI ensures ongoing improvement in engagement and sales outcomes.

Lead Genie is particularly timely as TikTok continues to grow as a critical platform for e-commerce and brand discovery, with millions of users reaching businesses daily through direct messages. AI-powered automation addresses the challenge of managing high volumes of inquiries generated by viral content and promotional activities.

In addition to boosting lead generation and customer engagement, the chatbot supports personalized marketing strategies, ensuring brands remain competitive in a fast-evolving digital landscape. With an average engagement rate of over 17% per post on TikTok, tools like Lead Genie play a vital role in maintaining and expanding audience connection.

In conclusion, TikTok’s AI chatbot introduces an innovative way for businesses to harness the platform’s growing user base for sustained growth. By combining automation, personalization, and data-driven insights, Lead Genie is positioned to be a game-changing tool for brands seeking to maximize their presence and sales on TikTok’s dynamic ecosystem.

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