Thai Property Developer Sansiri Adopts GenAI On AWS For Homebuyers
- ByStartupStory | December 5, 2025
Voice-Enabled Smart Assistant Transforms Condo Living Experience
Thailand’s leading property developer Sansiri Public Company Limited has partnered with Amazon Web Services (AWS) and local IT firm Dailitech to launch the country’s first Thai-language voice-enabled smart assistant for its Sansiri Home Service mobile app. The generative AI solution, powered by AWS AI technologies, enables condominium residents to manage home services through natural voice commands in Thai dialects, marking a significant step in proptech innovation.
Seamless Voice Commands For Daily Living
The smart assistant handles key resident requests including maintenance bookings, visitor management, package tracking, facility reservations, and community updates—all activated via simple Thai voice prompts like booking repairs or checking deliveries. Residents access services hands-free from anywhere within Sansiri properties, enhancing convenience for busy urban dwellers.
Built on AWS’s leading voice AI platforms, the system supports natural language processing for Thai dialects, ensuring high accuracy and user-friendliness. Sansiri CTO Dr. Tawicha Trakulyingyong emphasized customer-centric transformation: “Technology completes living experiences in the digital era. Our AWS partnership delivers intuitive innovation addressing real resident needs.”
Proptech Leadership Amid Digital Shift
Sansiri, with 35+ years developing premium condos, townhomes, and houses, integrates the assistant across projects starting 2018, positioning as Thailand’s innovation leader. AWS Thailand Country Manager Dr. Chawapol Jariyawiroj noted shared customer obsession: “Sansiri’s adoption showcases AWS AI enabling localized, scalable solutions.”
Dailitech MD Dr. Vit Niennattrakul highlighted developer-friendly AWS tools: “Renowned platforms with easy functions allow rapid value creation for Sansiri customers.”
Roadmap For Limitless Living Expansion
Initial rollout focuses on core functions, with plans for health monitoring, food ordering, travel booking, and shopping integration. Sansiri’s Innovation Center will showcase proptech advancements, partnering global leaders for “glocal” experiences.
This AWS-powered genAI deployment accelerates Sansiri’s digital leadership, blending world-class cloud AI with Thai cultural nuances to redefine urban living standards across Thailand’s property market.
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