SustainKart: An Ecommerce Marketplace gets investment from Indian Actress Samantha Prabhu
- ByStartupStory | March 8, 2022
The Hyderabad-based SustainKart, an ecommerce marketplace gets an undisclosed amount of investment by Actress Samantha Ruth Prabhu, for sustainable products, part of its seed-round funding. Sustainable and eco-friendly products ranging from fashion to decor, beauty and wellness, furnishings to gifting, nutrition and snacks, kids care, pet care, among others are all offered from SustainKart..
SustainKart was launched in2021 by Shilpa Reddy and Kanthi Dutt. It aims to revamp households with organic products. In 2021, SustainKart, backed by actress Keerthy Suresh launched skin and hair care brand Bhoomitra. The startup claims that SustainKart’s products are organic, upcycled, earthy, recyclable, and durable, with more than 950 brands and 68,000 stock-keeping units.

Last month, a homecare brand FromVedas, founded by Nadendla Vedashree in 2021 was acquired by SustainKart. In order to make the cleaning market more environmentally friendly, the brand was conceptualised. Floor cleaners, air fresheners, fabric conditioners, dishwashing liquids, hand wash liquids, entirely made from organic oils, vegetable extracted colours, and pure natural fragrances are few products included in the brand.