Social Media has become an indispensable part of our daily lives. It is instrumental in providing a platform for communication, access to information, news. It has also become an invaluable tool for decision making.
Social media marketing is the emerging use of social media platforms to connect with customers, understand consumer behavior and latest trends, build brand reputation, and increase website traffic. It allows instant interaction between the business and customer which can lead to better customer relation management. Most importantly it is a cost-effective way to bring your products and services to a broader audience.
Start-up Story Media has a few suggestions that can help fortify your startup’s strategy for social media marketing.
Find out the different social media sites available
Facebook, Instagram, Youtube, LinkedIn are some of the more prominent social media platforms available today. Analyze social media sites, their users, demographic trends and other utilities provided.
Decide which Social Media platform is suitable for your business
Your consumer’s preference, age, gender, income level should be your indicators when it comes to choosing your preferred platform. Think about your target consumer
For example: if you want to target professionals, LinkedIn is your best bet. If you are a fashion and lifestyle company, Instagram would be the best fit for you.
Set up your profile
Your business’s social media profile is the gateway between you and the customer. Make sure to optimize it in a way to garner the most attention. Every platform has a different set of parameters to take care of. Make sure you research them well.
Keep an eye out for competition
Social Media is a great way to identify your competitors and gain insights about their strategy. Do keep a track of the online activities of your competition.
How many followers do they have? What content are they posting? How often are they posting?
Content is king
Last but not the least, make sure you post relevant and good content. Be consistent with your posts. If you are promoting on multiple platforms, avoid posting the same content everywhere and frame your content according to the platform.
Social Media is the biggest weapon in your arsenal, use it wisely!