WondrLab Acquires WebTalk, Establishes European Hub
- ByStartupStory | January 17, 2024
Indian platform-first digital network Wondrlab Network has announced the acquisition of WebTalk, a Polish digital marketing agency. This marks Wondrlab’s fifth acquisition and its first step into international markets since its establishment in 2020.
In conjunction with the acquisition, Wondrlab has launched a European Hub in Poland, signaling its commitment to offering comprehensive solutions and expanding its global presence. The hub will provide clients with immediate access to services across key areas such as digital video, content and community, digital media and data, and digital business transformation.
WebTalk, founded in 2010 and led by Michal Dunin, is a results-oriented B2C digital marketing agency with a team of 100 specialists. The agency has a robust client base, serving over 40 clients, including prominent names like Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens in Poland, Central and Eastern Europe (CEE), and central Asia. Following the acquisition, Michal Dunin will lead Wondrlab’s newly established European Hub.
To oversee its European expansion, Wondrlab has appointed Jarek Ziebinski as Chairman of the Supervisory Board. Ziebinski brings over three decades of experience in marketing, media, and advertising, with significant roles at Leo Burnett, including managing the agency’s network in Central and Eastern Europe and serving as CEO and chairman of Leo Burnett Asia-Pacific.
Saurabh Varma, founder and CEO of Wondrlab Network, expressed excitement about the acquisition, highlighting its historical significance as an Indian company acquiring a global firm. Varma emphasized that this acquisition is a pivotal milestone in Wondrlab’s journey to establish a world-class network with global standards originating from India. He also revealed plans for future acquisitions, aiming for 21 more in the next 36-48 months, with a focus on building hubs in India, Poland, the Middle East, and Vietnam.
Varma stated, “This is our fifth acquisition, and in 36-48 months, we’ll be looking at 21 more acquisitions. Our journey in Europe is just beginning. This is one of the many acquisitions we’ll be making in Poland. The way we are thinking about our global network is a function of not just products and services but also by building strategic hubs based out of India, Poland, Middle East, and Vietnam. Warsaw is one of the critical pillars toward building our global organization, and we couldn’t have found a better partner in Jarek and Michal to drive our global ambition. The WebTalk team will be deploying a lot of the tech created in India to create magic for clients in Poland, CEE, and across the world.”
Jarek Ziebinski shared his enthusiasm about the synergy between Poland and India, highlighting the strategic advantage of immediate access to exceptional talent and technology. He looks forward to contributing to Wondrlab’s growth story and transformative journey in the digital marketing landscape.
Michal Dunin expressed anticipation for WebTalk’s new chapter as part of Wondrlab, emphasizing the benefits to clients through immediate access to Wondrlab’s platforms and tech innovations. He is eager to enable clients to leverage these innovative solutions, enhancing their success in the digital market.
Michal Dunin, Founder & Managing Director, WebTalk, said, “Our focus remains on delivering exceptional value to our clients, ensuring that they have immediate access to the fantastic platforms built by Wondrlab such as Wisr, Hector (a performance marketing tool to win on Amazon), and the Salesforce talent in Cymetrix, from the get-go. My immediate priority is enabling our clients to leverage innovative solutions right from the start, propelling their success in the dynamic digital landscape. I look forward to working with Jarek to identify and acquire companies in Poland which can help us become a compelling hub out of Warsaw.”
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