The Fresh Press Secures Pre-Series A Funding to Expand Reach in Thriving Cold-Pressed Juice Market

The Fresh Press, a Mumbai-based cold-pressed juice chain, has announced a substantial Pre-Series A funding round from Gruhas Collective Consumer Fund (GCCF), highlighting its commitment to growth and innovation in India’s burgeoning health beverage sector. Co-founded by Mithil Lodha, Rahul Jain, and acclaimed actor-entrepreneur Dino Morea, The Fresh Press aims to capitalize on the escalating demand for healthy beverage options across the nation.

“Dino Morea’s The Fresh Press raises a Pre-Series A round from Gruhas Collective Consumer Fund, positioning it for rapid growth in the cold-pressed juice market,” stated Dino Morea, underscoring the strategic importance of the investment.

With 36 stores already established nationwide, The Fresh Press plans to utilize the funding to further expand its presence. “We envision expanding our footprint nationwide, revolutionizing the way people perceive and consume nutritious beverages,” emphasized Dino Morea, reiterating the brand’s dedication to reaching a broader audience.

“We strive to be a leading brand promoting healthier lifestyles, making a significant impact on individuals’ health journeys,” echoed Mithil Lodha, Co-founder of The Fresh Press, expressing enthusiasm about the brand’s growth trajectory.

Nikhil Kamath, Co-founder of Gruhas, reiterated the fund’s commitment to supporting indigenous entrepreneurs driving health-conscious consumer choices. “It’s time we take control of our own well-being and pay attention to our nutrition intake,” he emphasized.

Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, praised The Fresh Press’s focus on quality and health promotion. “We believe that with its strategic expansion plans and focus on empowering healthier lifestyles, The Fresh Press is well-positioned for sustained growth and a substantial impact on the market,” he stated.

India’s fresh fruit juice market, currently valued at $13 billion, is witnessing a significant shift towards healthier beverage alternatives. With The Fresh Press’s strategic expansion plans and commitment to quality, the brand is poised to carve a niche for itself in this rapidly evolving landscape.

The Fresh Press is also a part of the first Gruhas Gusto FoodTech Accelerator Programme,