SuperK Raises ₹100 Cr in Series B Round Led by 3STATE Ventures
- ByStartupStory | July 25, 2025
SuperK, a tech-enabled franchised grocery retailer focused on India’s small towns, has raised ₹100 crore (approximately $11.5 million) in a Series B funding round co-led by 3STATE Ventures (Binny Bansal’s investment firm) and Mithun Sacheti, founder of CaratLane.
The round also saw participation from Indian cricketer Shubman Gill, along with continued backing from existing investors Blume Ventures and Xeed Ventures.
Founded in 2020 by Anil Thontepu and Neeraj Menta, SuperK is redefining grocery retail for Tier-III to Tier-V towns through a franchise-led model powered by proprietary technology and logistics. Currently operational in over 80 towns across five districts in Andhra Pradesh, the startup now plans to use the fresh infusion of capital to expand to 300 more towns across Andhra Pradesh, Telangana, and Karnataka, while also strengthening its team across marketing and store operations.
“Over the last year, we quietly rebuilt our engine — from building our own POS and launching a consumer app to introducing our flagship membership program, which now drives 75% of our sales,” said Anil Thontepu, Co-founder of SuperK. “With this new capital, we’re ready to take that engine to hundreds more towns, bring exceptional talent on board, and build India’s most efficient, value-first retail chain for small-town families.”
The SuperK Advantage: Tech Meets Small-Town Retail
SuperK’s core offering is a tech-enabled, asset-light grocery retail franchise model. It operates by managing the entire supply chain and customer experience for its partner stores through a robust tech stack that includes: In-house POS systems, A comprehensive retail operating system (Retail OS), A consumer-facing app for purchases and loyalty, A partner app to streamline store operations.
This approach enables SuperK to deliver consistent experiences at scale while keeping costs low for store owners and prices competitive for end customers.
The cofounders, both second-time entrepreneurs, bring deep product and operational expertise. While Thontepu previously worked with Kaodim, Hike, and PhonePe, Menta co-founded Hungerbox and held key product roles at Flipkart and Zeta (Directi).
Riding the Wave of Bharat Retail
India’s grocery retail market, still largely unorganised, is expected to grow by $352.8 billion at a CAGR of 8.5% between 2024 and 2029, according to industry estimates. A significant portion of this growth is expected to come from Tier-II and below towns, which account for more than 80% of grocery spending in India.
SuperK is strategically positioned to tap into this massive opportunity by bringing a structured, tech-first model to markets that have long been dominated by informal kirana stores. It competes with emerging players like Frendy, Kirana King, and Apna Mart, all of which are attempting to modernize India’s grocery retail landscape using hybrid models of offline stores and tech-driven fulfillment.
Strategic Funding for Sustainable Scale
This funding comes just over a year after SuperK’s $6 million Series A round in 2024, which was led by Blume Ventures, Silver Needle Ventures, Veltis Capital, Atrium Angels, and other angel syndicates.
The founders say that the new funds will be directed toward scaling up store count, enhancing product selection, building deeper local supply networks, and hiring across critical functions — particularly in marketing, category management, and regional operations.
SuperK is also expected to double down on its membership program, which has already become a major driver of retention and basket size in its current markets.
As organized retail slowly penetrates deeper into Bharat, SuperK’s differentiated model — a combination of franchising, local insight, and strong tech infrastructure — positions it as a potential category leader in the underserved small-town grocery space.
Follow Startup Story
Related Posts
