ONO Secures ₹11 Crore in Seed Funding Led by Aeravti Ventures to Revolutionize Agri Supply-Chain
- ByStartupStory | April 4, 2024
ONO, an innovative agri-tech startup, has successfully concluded its seed funding round, securing a significant investment of ₹11 crores. The funding was spearheaded by Aeravti Ventures, with additional participation from Indigram Labs. This capital infusion marks a pivotal moment for ONO as it seeks to revolutionize the agricultural supply-chain landscape by fostering transparency, trust, and inclusive economic growth opportunities for farmers and ecosystem players within India’s APMC/MANDI network.
Drawing inspiration from India’s remarkable strides in digital innovation, ONO is committed to harnessing technology to enhance the nation’s agricultural tech infrastructure. Through extensive field research, the company has developed a data-driven digitization platform aimed at addressing critical challenges prevalent in the agricultural ecosystem. These challenges include issues such as access to formal credit, price intelligence, market discovery, and operational inefficiencies.
Rama Rao Kancharapu, Founder and CEO of ONO, expressed confidence in the company’s ability to scale its platform and create tangible impact within Mandis. He highlighted the widespread acceptance of ONO’s products in Mandis and emphasized the importance of long-term partnerships with investors like Aeravti Ventures in driving growth and expanding horizons.
Aeravti Ventures’ Managing Partner, Rishabh Singh, underscored the firm’s commitment to India’s agriculture ecosystem. Singh emphasized the transformative potential of technology in addressing systemic challenges, praising ONO’s positioning to disrupt India’s Mandi Ecosystem.
Since its inception, ONO has made significant strides, operating in six states across more than 45 APMCs/MANDIs. The company has onboarded over 30,000 partners and facilitated transactions spanning seven commodities. This momentum reflects ONO’s steadfast dedication to revolutionizing the agricultural value chain and fostering economic empowerment at the grassroots level.
ONO remains resolute in its mission to empower farmers and ecosystem players, driving inclusive economic growth opportunities across India’s agricultural heartlands. With the support of Aeravti Ventures and other strategic partners, ONO is poised to accelerate its journey towards transforming India’s agri supply-chain, paving the way for a more transparent, efficient, and prosperous agricultural ecosystem.
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