T. Natarajan Joins Forces with Culinary Maestro Sharief Bhai as Brand Ambassador, Honoring Heritage Cuisine
- ByStartupStory | August 12, 2023
Curefoods’ renowned brand, Sharief Bhai, renowned for its legendary Biryani and recipient of multiple awards, proudly welcomes Indian cricket luminary T. Natarajan as its brand ambassador. This partnership harmonizes the cricket star’s exceptional accomplishments and unwavering spirit with the rich culinary legacy of Sharief Bhai.
Recognized as T. Natarajan or Thangarasu Natarajan, the cricketer was born on April 4th, 1991, in Chinnappampatti, a village near Salem in Tamil Nadu. His cricket journey commenced in December 2020 when he was selected as one of the four additional bowlers to accompany the Indian cricket team on their tour to Australia. His rise from modest beginnings to the international cricket arena is a tale of dedication and fervor, propelling him to become a beloved figure in Indian cricket.
Currently a pivotal player for Sunrisers Hyderabad in the Indian Premier League (IPL), Natarajan achieved a historic milestone during India’s 2020–21 tour of Australia by becoming the first Indian cricketer to debut across all three formats in a single tour. The collaboration between T. Natarajan and Sharief Bhai signifies a fusion of values – excellence, authenticity, and a profound connection to cultural heritage. In his role as brand ambassador, T. Natarajan will further amplify the essence of Sharief Bhai’s timeless flavors and genuine hospitality.
“Just as cricket brings diverse people together, food unites us Indians too. Biryani holds a special place in India’s diverse culinary heritage, and Sharief Bhai beautifully encapsulates the essence of this cherished tradition. I am grateful to the brand for bestowing me with this opportunity and look forward to celebrate the flavours of Sharief Bhai that would harmoniously unite a wider audience.” commented Natarajan
Gokul Kandhi, Chief Business Officer of Curefoods, conveyed his excitement about this collaboration, affirming, “T. Natarajan’s journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan’s prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership.”
Natarajan also graced the inauguration of Sharief Bhai’s traditional restaurant in Coimbatore. He actively participated in the event by inaugurating the establishment and leading the ribbon-cutting ceremony. Additionally, he engaged in a meet-and-greet session with esteemed guests, further cementing his connection with the brand and its authentic culinary offerings.
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