KL Rahul Invests in Ben Stokes’ 4CAST Venture for Athlete Business Opportunities
- ByStartupStory | April 24, 2023
KL Rahul, the Indian cricketer, has made an investment in 4CAST, an entrepreneurial venture founded by Ben Stokes, the English Test captain. The initiative aims to provide corporate opportunities for international athletes both during their careers and after retirement. Stokes co-founded 4CAST with fellow English pacers Stuart Broad and Jofra Archer. Rahul will lead its operations in the Indian subcontinent and has become a stakeholder in the venture after agreeing to a proposal from CSK all-rounder Stokes. Additionally, Rahul is also the skipper of the Lucknow Super Giants (LSG).
KL Rahul has announced his partnership with global athlete and public figure collective, 4CAST, founded by Ben Stokes, the English Test captain. On various social media platforms, Rahul expressed his excitement about joining forces with Stokes and 4CAST to provide business opportunities to sportspeople from India. 4CAST offers media, gaming, and investment opportunities to athletes. It has already attracted well-known cricketers such as Jason Roy, Liam Livingstone, Jos Buttler, and Matthew Potts since its launch in 2021.
In an interview with Forbes India, KL Rahul stated that his partnership with 4CAST will focus on expanding the company’s reach to more Indian athletes. Ben Stokes, in his official statement regarding the collaboration, expressed his excitement about Rahul’s involvement with 4CAST and praised his thought leadership in the athlete community. Stokes also acknowledged the value Rahul brings to the company due to his keen interest in their objectives.
Fergus Bell, the director of 4CAST, emphasized the importance of expanding their athlete roster in India and commended KL Rahul’s entrepreneurial and investment skills. According to the same report, Bell stated that collaborating with Rahul, who is not only a world-class athlete but also a talented entrepreneur and investor, is a significant step forward for the company.
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