General Mills invests in ‘precision pollination’ startup, BeeHero
- ByStartupStory | December 6, 2022
Food technology startup BeeHero has completed an oversubscribed $42 million Series B funding round, providing further investment to accelerate the growth and development of its “precision pollination” platform. BeeHero has raised a total of $64 million to date.
BeeHero uses advanced data analytics, artificial intelligence, and low-cost sensors to optimize commercial crop pollination. The company was founded in 2017 and helps with improved crop yields and higher profits for growers. Increasing bee mortality rates have threatened the production of many of the world’s fruit, vegetable, seed, nut, and oil crops, according to the United Nations. Nearly 100,000 acres of high-value crops across the United States are pollinated using BeeHero’s technology, and the company has begun expansion into Australia, Europe, South Africa, and South America.
“BeeHero’s mission is to deliver pollination accountability for commercial crop growers, by leveraging big data analytics and machine learning to help them mitigate pollination risk, thus allowing them to focus on producing more food, securely and sustainably,” said Omer Davidi, chief executive officer of BeeHero. “We have seen firsthand the challenges our growers face from insufficient and inadequate pollination. To offset this, more and more farmers are adopting new technologies to meet the nutritional needs of our growing population.
“Our Precision Pollination as a Service Platform is a crucial tool farmer can rely on to improve their crop yields. This latest round of funding will help us continue to support the agricultural industry as it faces some of its toughest challenges yet, and is another step toward building a Sustainable Agriculture Ecosystem.”
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