G.O.A.T Brand Labs hires Saumitra Kumar as new Head of Engineering, Product, and Data
- ByStartupStory | April 26, 2023
G.O.A.T Brand Labs, a tech-powered aggregator of direct-to-consumer (D2C) brands, has enlisted Saumitra Kumar as the new Head of Engineering, Product, and Data through a collaboration with bespoke CTO search firm Purple Quarter. The company, co-founded in 2021 by Rishi Vasudev and Rameswar Misra, specializes in acquiring and expanding distinctive and captivating digitally-native brands in various lifestyle categories such as fashion, home, nutrition, beauty, and personal care to aid them in achieving the next phase of growth.
In 2021, Rishi Vasudev and Rameswar Misra established G.O.A.T Brand Labs, which purchases and expands distinctive and captivating digitally-native brands in various lifestyle categories, including fashion, home, nutrition, beauty, and personal care. The company leverages its inherent capabilities in operations, warehousing, finance, and brand building, among others, as well as its outstanding leadership team, to help these brands reach new heights of growth. With the addition of Saumitra Kumar, the team hopes to enhance its technological capabilities to scale these digital-first brands both in India and globally.
Rishi Vasudev, the co-founder and CEO of G.O.A.T Brand Labs, expressed his confidence in Saumitra Kumar’s appointment as the Head of Engineering, Product, and Data, as the company continues to expand its technological capabilities for its portfolio of 20 brands. He acknowledged the Purple Quarter team for their instrumental role in finding the best fit for the leadership position, utilizing their proprietary Behavioral Metrics Model (BMM) to identify Saumitra’s suitability for the role. With a strong background in both engineering and product leadership, Saumitra has a proven track record and entrepreneurial experience in health tech. He has previously worked with major companies like Amazon, Verizon, and Sears Holding Corporations, among others, and is expected to seamlessly integrate into the organization’s culture.
Saumitra Kumar expressed his excitement in joining the versatile team at G.O.A.T and acknowledged Purple Quarter for facilitating the opportunity and providing end-to-end support. In his new role, he aims to develop a range of tech products that can drive exponential growth for the company’s brands, as well as lead product-led growth and data science initiatives to scale the brands. Purple Quarter’s vast talent pool, exceptional tech network, and comprehensive search process have enabled them to successfully place key tech executives in prominent companies such as BigBasket, Licious, PharmEasy, Upstox, Urban Company, Shiprocket, ACKO, Healthians, Open, Rupeek, and more.
Purple Quarter is a global Bespoke CTO Search firm that has been mapping out over 10,000 tech leaders worldwide for over five years. Its unique approach offers valuable insights into the Tech Leadership hiring space for both startups and corporates. With an exceptional track record, Purple Quarter has worked with prominent companies such as Walmart, Swiggy, RBIH, Razorpay, Browserstack, Inmobi, ACKO, PharmEasy, Urban Company, hike, Clari, and more, reflecting its unmatched position in the industry.
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