Enrico Eyewear Secures Rs 2.1 Crore in Pre-Seed Funding Round Led by 100X.VC
- ByStartupStory | December 22, 2023
Enrico Eyewear, a leading player in the eyewear industry, has successfully raised Rs 2.1 crore in a pre-seed funding round. The investment was led by 100X.VC, marking the brand’s first institutional investor. Following the successful pitch day, the company also attracted additional investments from prominent angel investors.
The funding infusion comes at a strategic time for Enrico Eyewear as it aims to expand its market presence through various retail distribution initiatives. The company plans to utilize the capital to educate consumers about the importance of quality eyewear and maintaining eye health.
Under the leadership of Kavin Khara, who brings a wealth of experience from his family’s 35-year legacy in the optical industry, Enrico Eyewear has made significant strides since its inception in 2017. After three years of extensive research, the brand entered the market in 2020 with a focus not only on fashion but also on promoting good eye health.
Enrico Eyewear has differentiated itself by offering a carefully curated selection of frames and introducing innovative products like Light Pollution Blockers. This range includes computer glasses and sunglasses designed to protect eyes from digital strain and sunlight, emphasizing the importance of cultivating good eye care habits.
Ninad Karpe, Founder and Partner at 100X.VC, expressed confidence in Enrico Eyewear’s potential for rapid growth, citing its unique positioning in the Indian market. As the brand continues to innovate, it aims to expand its product portfolio with the upcoming launch of night-driving glasses and photochromic lenses.
Enrico Eyewear’s successful funding round and strategic vision underline its commitment to not only lead the eyewear industry but also to promote eye health among consumers.
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