Blue Nectar raises Rs 10 Cr in Pre- series A funding
- ByStartupStory | August 3, 2022
Blue Nectar, a contemporary ayurvedic brand secures Rs 10 crore in Series A funding round from marquee investors including Alok Bansal (Co-founder and Exec Vice Chairman Policy Bazaar), Alpesh Shah (Sr Partner and MD, BCG India), Mohit Saxena (Co-founder, InMobi), Raj Nair (Chairman, Avalon Consulting), Sudhanshu Vats (Deputy MD Pidilite Industries Limited), Sachi Thomas (Executive VP and Director, Nestle Nutrition), Vijay Nehra (Finance and Investor Relations, Indiabulls) among others.
The additional funds will go toward marketing in order to attract and keep clients as well as toward developing the organisational staff. In addition to this, Blue Nectar is considering diversifying the products it offers.
Sanyog Jain said, “In order to transport customers into a sensual realm of luxury, each product at Blue Nectar has been painstakingly developed and designed to have natural hedonistic scents, silky smooth textures, and gorgeous packaging. All of Blue Nectar’s products are safe to use while yet being highly effective, have elegant packaging, and smell divine.”
He further said, “In addition, none of our products includes any mineral oils, hazardous chemicals, or preservatives. We are a transparent brand since all ingredients on the package are listed openly and assist the consumer in making educated choices.”
Kapil Dhameja stated, “We can proudly state that Blue Nectar products have a High Herb Quotient since we use more than 150 high-quality herbs in them. A product’s herb quotient can be used to rapidly determine how many pure active herbs are present and how successful a product is.”
About Blue Nectar
Blue Nectar was established with the firm conviction that nature has all solutions and treatments and that our bodies have the best capacity to heal and nourish themselves. It was founded by Kapil Dhameja and Sanyog Jain, a team from the IIT and IIM. Blue Nectar has reimagined the world of wellness and beauty by offering opulent, endearing, and practical items.
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