Blingg Secures $100,000 in Pre-Seed Funding from Decentralized VC and Angel Investors
- ByStartupStory | February 24, 2023
Blingg, a direct-to-consumer (D2C) Discovery platform, has secured $100k in pre-seed funding from DVC (Decentralized VC) and a group of specialized syndicates that invest in companies at various stages of development. Pavan Kumar, the founder of 3PM Ventures, and several other angel investors also contributed to the round.
Blingg, a discovery platform that integrates with Shopify to help direct-to-consumer (D2C) brands launch, sample, and sell their products, has collaborated with over 75 D2C brands in the food, beverage, health, wellness, and beauty sectors since its inception in 2021. The platform has introduced more than 200 new D2C products and sent out over 10,000 D2C Discovery boxes to its exclusive user community.
Jeroen Bertrams, General Partner at DVC, commented on the funding round, stating that many direct-to-consumer (D2C) brands struggle with online marketing and require new avenues to reach their audience. Blingg’s innovative platform, which offers a cost-effective way for D2C brands to reach their target group and collect data on their campaigns, piqued the investor’s interest. Sanil Jain, Blingg’s founder, has a successful track record in the industry, has built a strong team, and has received positive feedback on the platform’s concept. The combination of these factors led to a successful investment round.
“We are excited to receive the backing of DVC as we pursue our goal of democratizing discovery for D2C brands. In a market where most e-commerce platforms prioritize search, our platform and marketplace that prioritize discovery and sampling provide a vital solution for SMB D2C brands struggling to stand out in India.”
Blingg’s Founder, Sanil Jain, stated that they are working on a groundbreaking technology that will help D2C brands in acquiring Ideal Customers in a 10X more efficient way, thereby solving the issue of high customer acquisition costs. The recently raised pre-seed funding will assist in the development of their innovative matchmaking technology for product sampling. Jain expressed his excitement for the future and the positive impact they can make in the D2C sector.
Blingg’s team operates from Mumbai and comprises a rapidly expanding team leading the charge in technology, innovation, and marketing. The platform is accessible on both desktop and app versions, and D2C brands can use it completely free of charge until March 31, 2023.
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