Bengaluru-based D2C children’s footwear brand Plaeto raises Rs 40 crore in a Series A funding round
- ByStartupStory | July 18, 2022
Children’s footwear manufacturer Plaeto, based in Bengaluru, raised Rs 40 Cr ($5 Mn) in a Series A round of fundraising that was co-led by Florintree Advisors and other investors. The firm intends to use the incoming capital to increase its market reach and add additional goods to its lineup.
According to Plaeto’s website, its shoes emit 6.5 kilos less CO2 per pair than the usual athletic shoe, which has a 50 percent greater environmental effect. The firm claims to have an eco-friendly manufacturing process. Additionally, the firm includes a variety of exclusive components created especially for kids’ growing feet.
First, the FitSystem has a unique fit liner that enables the user to receive an additional size from the same item. Second, the midsole known as Plaeto365 is another exclusive component of the shoe. Plaeto FitWiz, a suggestion engine that suggests shoe sizes based on a child’s measurements, is another feature offered by the D2C brand.
Ravi Kallayil, cofounder and CEO of Nike Innovation before joining the company said, “As a technology-driven D2C footwear business, we have always concentrated on science-based shoes and innovation that fulfils the Indian requirement. While there have been advancements in every industry, including footwear, children’s footwear as a category has not changed, lacking any consumer-centric design or performance.”
About Plaeto:
In 2020, Ravi Kallayil, Sara Kilgore, and Pavan Kareti established Plaeto, a company that creates and markets children’s shoes. The firm sells on major ecommerce platforms in addition to its website using an omnichannel strategy. Additionally, Plaeto has a B2B2C front that it employs to work with educational institutions and schools on uniform shoes.
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