D2C Brands Smytten Raises $6M Series A Led By Fireside Ventures.
- BySheetal Sidhu | August 25, 2021
Sampling and engagement platform for D2C brands Smytten has raised $6 million in Series A led by Fireside Ventures. The round also saw participation from Sharrp Ventures (Mariwala family office), Survam Partners (Suman Kant Munjal family office), and Waao Partners (Pratul Shroff family office). Existing investor Roots Ventures also participated in the round. The startup said the new investment will primarily be used for building many industry-first tech and data solutions to optimise the marketing funnel for D2C brands supported by a best-in-class servicing infrastructure for consumers to try products on-demand.
Kannan Sitaram, Venture Partner, Fireside Ventures, and new board member, Smytten, said, “With D2C becoming mainstream, brand marketers need fresh, sharper solutions that can help in creating the right brand experience for consumers who are on the lookout for superior quality products. We at Fireside believe the development of an enabling ecosystem presents a great investable opportunity and will be a big game-changer for the consumer brand revolution that’s shaping up in India.”
Varun Alagh, Co-founder, MamaEarth, said, “Smytten has worked out to be one of the most efficient, targeted, and data-driven sampling platforms for us as we aggressively scale our business. Our sampling ROI has been great on Smytten and it has helped us drive trials amongst a lot of first-time users for mamaearth very efficiently.”
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