Music Streaming App Moodagent Is Onboarding Indian Artists, Labels To Woo Listeners
- ByStartupStory | August 30, 2021
Denmark based music streaming app Moodagent is onboarding Indian artists, labels to woo listeners. Moodagent — which competes with platforms like Spotify, JioSaavn, Wynk, and Amazon Music — offers technology that allows users to create a personalised playlist reflecting their mood and vibe. The app was launched in India earlier this month. Moodagent India Executive Vice President and MD Jyoti Handa said the platform is live in Denmark, Germany, Australia, New Zealand, and India. “Moodagent is quite different from other music streaming apps that are currently available in the market. We depend primarily on technology, which is artificial intelligence and machine learning, to understand the moods and behaviour of the end-consumer and recommend to them the music they would like based on their specific kind of moods,” he said.
“We have already partnered with all the global majors, and some of them which are in India, have both international and Indian music. There are a couple of major Indian specific labels that we are right now working with to get them onboard soon,” Handa said. He added the Indian artists’ repertoire is expected to be introduced to the app soon. “…the mood is measured by a huge set of parameters, which includes the vocals, the instruments, the different genres… There is a lot of initial manual stuff which is also required specifically for Indian music, which we’ve been working on for quite some time,” he said. Asked about expectations from the Indian market, Handa said, “We are looking at being at par with any other premium subscription-based service in India over the next four to six quarters in terms of subscribers.”
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