Delhi-NCR based UpScalio invests in kitchen appliance startup Hestia
- ByTejika Bajaj | November 18, 2021
The Delhi-NCR based Thrasio style venture, UpScalio announced that it has invested an undisclosed sum in the high-end kitchen appliance startup Hestia.
The company officials at Upscalio stated that they aim to grow the kitchen appliance brand to produce Rs. 50 crore in annual revenue in the next two to three years. Upscalio said that it will focus on brand-building initiatives, launching into new markets as well as extending the product portfolio.
Incepted in 2018 by Nehal Shah (Ex-director at GE Healthcare), Hestia manufactures high-end kitchen appliances. The brand offers products ranging from cold-press juicers to vacuum blenders.
Talking about the new investment, the co-founder and COO of UpScalio, Saaim Khan said, “Hestia is a culmination of Nehal’s innovation streak and his extensive experience in the health industry. The brand has shown immense commitment to providing the healthiest solution to Indian consumers as the Indian consumer becomes more discerning about their lifestyle choices.”
Founded in April 2021 by former consultants Gautam Kshatriya, Saaim Khan and Nitin Agarwal, UpScalio provides funds to digital brands listed on e-commerce marketplaces such as Myntra, Amazon, Flipkart and Nykaa. It manages key operations for them including multi-marketplace management, digital marketing, branding, logistics, sourcing, finance, and business operations.
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