: Virat Kohli joins Hyperice as athlete-investor, global brand ambassador
- ByAyushi Ray | September 17, 2021
Virat Kohli joins Hyperice as athlete-investor, global brand ambassador. Through the partnership, Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India and continues its growth throughout the globe, a statement said. However, financial details of the partnership were not disclosed. “Virat Kohli joins an unmatched list of elite global athlete-investors, including global football superstar Erling Haaland, 4-time tennis Grand Slam champion Naomi Osaka, Super Bowl MVP Patrick Mahomes, NBA Star Ja Morant and PGA Tour champion Rickie Fowler,” it added. A Hyperice spokesperson said India is one of the company’s top three expansion markets.
“India is one of our top three expansion markets, so we are putting significant resources toward growing the category in India. Hyperice is approaching a billion dollar valuation, and we believe Virat’s involvement in our global expansion will play a significant role in helping increase our valuation,” the spokesperson said. Hyperice is a high-performance wellness brand that aims to serve a broad audience of athletes, fitness enthusiasts, and anyone looking to combat the impact that sport and daily life have on their minds and bodies. “Consumers across the country will have access to our wellness technology products through Croma and on the Hyperice India website. Hyperice is rapidly expanding in countries throughout the globe and views India as a priority market for further expansion,” the spokesperson said.
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