Grip Invest Appoints Ved Agarwal as Chief Marketing Officer (CMO)
- ByStartupStory | January 19, 2024
Grip Invest has announced the appointment of Ved Agarwal as its Chief Marketing Officer (CMO). In his new capacity, Agarwal is set to spearhead comprehensive demand generation, brand development, and market expansion initiatives for the direct-to-consumer (D2C) investment platform.
Sharing the news on LinkedIn, Agarwal expressed his enthusiasm about the role, stating, “Thrilled to embark on a new chapter as CMO at Grip Invest, a D2C platform for high yield investments.”
Before joining Grip Invest, Agarwal served as a consultant specializing in Integrated Growth Marketing and P&L management for digitally enabled consumer brands. His previous roles include leading the marketing efforts for True Elements and serving as a senior category manager for furniture at Amazon.
Prior to his consultancy role, Agarwal contributed to FMCG giant Marico for four years, concluding his tenure as the Group Product Manager for Hair Innovations.
Grip Invest, a D2C investment platform, is strategically positioning Agarwal to play a pivotal role in driving full-funnel demand generation and steering the company’s brand development initiatives.
The strategic move reflects Agarwal’s rich professional background, having worked with renowned companies such as Cadbury, ITC, Marico, Amazon, and True Elements.
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