Funding News

Indian creator commerce firm Wishlink raises $17.5m series B

• ByStartupStory     |    February 25, 2026

Creator commerce platform Wishlink has raised US$17.5 million in a series B funding round led by Vertex Ventures Southeast Asia & India, with participation from existing investors Fundamentum and Elevation Capital.

Founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, Wishlink connects content creators, consumers, and ecommerce brands, operating on platforms like Instagram and YouTube.

The platform enables consumers to buy products recommended by creators directly from major ecommerce sites.

The company plans to use the new funds to enhance its technology, develop tools for creators and brands, and expand its sales and tech teams.

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