Increff, a SaaS firm, has raised $12 million in a round sponsored by TVS Capital Funds
- ByStartupStory | February 22, 2022
TVS Capital Funds, Premji Invest, and Binny Bansal’s 021 Capital led a $12 million Series B fundraising round for software as a service (Saas) business Increff.
As part of this round, it also received funding from six angel investors.
The funds will be used to open offices and reinforce teams in the United States and Europe, as well as to expand the company’s product and service offerings.
It received a $2 million seed round from Sequoia Capital and a group of angel investors in 2016. It received $3 million in Series A investment from 021 Capital and Binny Bansal in 2019.
Rajul Jain, Anshuman Agarwal, and Romil Jain established Increff in 2016.
As businesses around the world begin to recover from the impact of the Covid-19 pandemic, brands are pinning their hopes on cutting-edge tech solutions to help them navigate through intense price pressures, inventory mismanagement issues, demand fulfilment challenges, and other issues, according to the company.
Brands and retailers can simply respond to shifting customer expectations by employing its automation tools, which include algorithm-based merchandise planning, pricing, and allocation solutions, as well as warehouse solutions that improve inventory accuracy and order fulfilment efficiency.
The firm now claims to be the market leader in the fashion arena in India and the Middle East, with a rising clientele in the United States and Europe.
Puma, Adidas, Bata, Levi’s, Pepe, Celio, Gap, Benetton, Tommy Hilfiger, Mango, CK, Louis Philippe, Van Heusen, Jack & Jones, Namshi, Aramex, Sephora, and Amazon are among the companies that Increff works with.
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