Fintech giant PhonePe launches an interactive data website called PhonePe Pulse
- BySheetal Sidhu | September 2, 2021
Fintech giant PhonePe on Thursday launched an interactive data website called PhonePe Pulse, which captures trends and insights in the Indian digital payments ecosystem at large, and presents it in a way that is easy to understand. The data has been extrapolated from nearly 20 billion transactions conducted on PhonePe’s platform, which holds a 45 percent market share in India’s digital payments infrastructure, and is indicative of the way the country is using fintech solutions, the company said.
The website, currently live, enables users to sort through data according to geography, devices people use to conduct transactions, and the average ticket size of transactions in a particular location, among several other things. “Pulse is PhonePe’s way of giving back to stakeholders such as the government, policymakers, industry analysts, academia, and startups,” said Sameer Nigam, CEO and Founder of PhonePe, in a press event that launched the initiative.
Using Pulse, government bodies can truly gauge the levels of digital payments penetration in India. It can help influence important policy decisions, as well as help the world understand India’s fintech rise, he added.
The Bengaluru-based company particularly hopes that the data inspire startups and entrepreneurs in the fintech space to chart out innovative solutions if they spot a gap. “We want to help others build for India, and specifically for Bharat,” Sameer said. “Data allows you to ask all sorts of questions, and then go and find those answers,” Sameer quipped.
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