Bertelsmann Leads $14.5 Mn Round For Indian Wealth Startup Wealthy
- ByStartupStory | November 27, 2025
AI-Powered Platform Aims To Scale Mutual Fund Distribution Across Tier II-III India
Bengaluru-based wealth management startup Wealthy.in has raised ₹130 crore ($14.5 million) in a Series B funding round led by Bertelsmann India Investments. Existing investors Alphawave Global and Shepherd’s Hill joined the round alongside tech entrepreneurs. The funds will be used to enhance AI-powered tools, expand advisor networks, and penetrate tier II and III cities nationwide.
Founded by Aditya Agarwal and Prashant Gupta, Wealthy.in works with over 6,000 mutual fund distributors (MFDs) serving 100,000+ clients across 1,000+ towns. The platform offers institutional-grade wealth tools, in-depth product research, and personalized investment solutions to empower independent advisors competing with brokerages and DIY platforms.
Over the last three years, Wealthy.in’s Assets Under Management (AUM) grew from ₹200 crore to ₹5,000 crore, driven by a digital-first approach and AI-driven workflows that reduce onboarding time to under 2 minutes. The company processes over ₹300 crore in monthly transactions and operates 20 offices across major Indian cities.
Co-founder Agarwal noted the growth of independent advisors amid rising financial savings and mutual fund inflows in India. Wealthy.in aims to onboard 50,000 partners and manage ₹1 lakh crore AUM in the near term, supporting India’s transforming wealth management ecosystem with technology-led innovation.
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